Steady Pours Run by a concrete contractor, for concrete contractors

About John Richey

I learned follow-up in tech sales. I proved it in my own concrete company.

I'm John Richey. I own CrestStone Concrete in Colorado Springs, and I build the same ads, website and follow-up for one concrete contractor in each market.

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How I got here

2021

A degree in why people do what they do

I graduated from UCLA with a degree in Psychobiology.

After UCLA

Tech sales and marketing

I started at Park Place Technologies, then joined the growth teams at Matillion and Satori, two fast-growing software companies. At Satori I designed the outbound sales process and took email open rates from 20% to 55%. At CYGNVS I built the marketing campaigns and ran the discovery calls that got us into conversations with Fortune 500 companies. Along the way I met with dozens of executives and helped close more than $1 million a year in contracts. What stuck with me: reply within five minutes, or you rarely hear from that person again. And people buy from people they like. A salesperson who knows less will beat a gruff contractor who knows more.

November 2024

Richey Consulting

I started building websites and running ads for local businesses in Colorado Springs. For a CPA firm, $5,000 in Google Ads brought 43 conversions.

February 2026

CrestStone Concrete

I opened my own concrete company to run the system with my own money. I handle the ads, the sales calls and the quotes myself. The first pour came 16 days after the first lead. In the first 90 days, about $18,000 in ads signed $284,485 in jobs. Through September 30 it has signed $425,962 in work.

Now

Steady Pours

Richey Consulting now works with concrete contractors only, as Steady Pours. A good concrete company doesn't need more calls. It needs a schedule of pours that go well, at prices good enough to keep growing. Getting a contractor more calls without fixing how they answer, follow up and sell is pouring water into a leaky bucket. I build the ads, the website and the follow-up for one concrete contractor in each market, and I show you my own numbers before you spend a dollar.

How I work

Four habits from sales that I built into the system. The numbers are from my own company's records.

Answer first

My own median time to answer a new lead is 3.2 minutes. For you, every form gets an instant reply and every missed call gets a text back.

Follow up until you get an answer

A museum in Colorado Springs needed about 1,500 sq ft of colored concrete. I sold it for $26,799. The man I worked with needed his company's sign-off, so I kept following up and walked him through each step until it was approved. Every quote gets 28 days of follow-up.

Count jobs, not clicks

Every Monday you get one score: how fast your team replied, which leads nobody called, and what those cost you in ads.

You work with me

There is no account manager. I build it, I run it, and you can text me.

Book a call

Tell me where you work and I will call or text you to set a time. I take one concrete contractor in each market, so I will also tell you whether yours is taken.

Not ready to start yet? Book one anyway. Once another concrete contractor near you signs up, your market is taken.

I reply myself, as soon as possible.

I will call or text you at this number about your market. Privacy policy

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